Sales & Marketing Head
EducationMasters in Marketing & Business Administration
Roman Silva , Sales & Marketing Head, leads and manages the sales and marketing activities of the company, driving business growth, and promoting immigration services to potential clients. He has Master’s degree in marketing and business administration and have extensive experience of 7 years in sales & marketing roles, having specialization in the immigration services industry.
He has proven track record of developing and implementing successful sales and marketing strategies, driving business growth and achieving targets.
He has strong leadership and managerial skills, with the ability to motivate and inspire a sales team.
He is proficient in digital marketing platforms, analytics tools, and CRM software. He has the ability to work under pressure, meet deadlines, and adapt to a dynamic and competitive market environment.
His major responsibilities are as follows:
- Develop and implement sales and marketing strategies to achieve company objectives, increase client acquisition, and maximize revenue.
- Identify target markets and customer segments, conduct market research, and analyze competition to identify opportunities and tailor marketing campaigns accordingly.
- Create and execute marketing campaigns across various channels, including digital marketing, social media, content marketing, email marketing, and events.
- Build and maintain relationships with key stakeholders, including immigration lawyers, consultants, referral partners, and industry influencers to generate leads and referrals.
- Lead the sales team, set sales targets, develop sales strategies, and provide guidance and support to achieve sales goals.
- Conduct market analysis and monitor industry trends, identifying new market opportunities and adapting strategies accordingly.
- Collaborate with the operations team to ensure seamless coordination between sales and service delivery, ensuring client satisfaction throughout the immigration process.
- Monitor and analyze sales and marketing metrics, generate reports, and present findings to senior management, providing insights and recommendations for improvement.
- Manage the marketing budget, allocate resources effectively, and optimize ROI for marketing initiatives.
- Stay updated with changes in immigration laws, regulations, and policies to ensure marketing materials and messaging are accurate and compliant.